Sales Representative - Gqeberha (On Trade)

Eastern Cape | Posted on: 08 February 2026

Full Time FMCG, Retail, Wholesale & Supply Chain Sales & Purchasing

About the role

The company is a well-established distributor of premium alcohol brands and a trusted purveyor of fine champagne and spirits in South Africa. Independent, lean, and adaptable, the business is known for its entrepreneurial mindset and its ability to move quickly in a competitive market.

People are at the centre of everything the company stands for. A high-performance culture, built on accountability, flexibility, fun, and passion, gives individuals the freedom to take ownership, lead with confidence, and make a real impact across the business.This exciting opportunity is suited to someone who values collaboration and leadership through teamwork, brings a professional and considered approach to their work, and is inspired by creativity in how they build relationships and drive results.

Key responsibilities

To ensure the effective implementation of the company’s sales strategy in Formal Trade (On Trade) 

The Key KPA’s for this role include (but are not limited to): 

Brand Availability and Sales Volumes:                                                                                

  • Achieve availability by channel, as per targets set.
  • Correct implementation of brand availability, by channel 
  • Ensure that brand equity is a key driver of all activity and activations. 
  • Drive volume, through innovative ideas 
  • Drive volume, through brand prioritisation per channel 

 Promotions and Brand Visibility: 

  • Ensure that promotions are effectively implemented and within brand equity guidelines. 
  • Ensure that the correct brands are promoted in the correct channels and outlets. 
  • Ensure correct implementation of our National Promotions Strategy 
  • Manage ROI (return on investment) of promotions.
  • Ensure brand visibility is optimised through imagery, back room displays, staff uniforms, menus, and specialised merchandise.

 Operational Excellence: 

  • Correctly implement and update call cycle 
  • Achieve 100% call rate as per the call cycle. 
  • Ensure that all outlets are coded correctly. 
  • Ensure all requirements are achieved during the rep call. 
  • Correctly complete all administration and report requirements

Consumer Interaction: 

  • Interact responsibly with consumers at all available opportunities. 
  • Collect consumer information as per the brand target market. 
  • Feedback consumer learning and expectations 

Financial Asset Management: 

  • Quantity and cycle discount parameters adhered to 
  • Correct completion and timeous return of POD's and credit notes 
  • Vehicle maintained and well cared for 
  • Vehicle mileage is within budget. 
  • Responsible use of promotional stock 

Experience and qualifications

  • 3 Year Tertiary Education (Beneficial) 
  • 3-Years Relevant experience – NB experience within FMCG / liquor industry experience 
  • Product, service knowledge and understanding of category management
  • Knowledge of marketing and accounting principles
  • Computer literate 
  • Ability to conceptualise and negotiate. 
  • Customer orientation 
  • Sound people skills and creativity (big picture thinking) 
  • Team player and ability to work independently

Remuneration

Approx. R30,000 per month including benefits.

Quarterly Incentives of around R10,000.