Trade Marketing Manager - Durban

Representing some of the world’ s most celebrated champagne, spirits, and whisky brands, this business forms part of a leading beverage group with a powerful footprint across South Africa and the broader African market. With a reputation for exceptional execution, strong trade partnerships, and premium brand building, they are driven by a nationwide team of ambitious, high-calibre professionals. Are you ready to be part of it?

Objective:

Develop tailored marketing plans aligned with brand strategies. Collaborate with the commercial team to implement cycle activity plans, focusing on growing the luxury portfolio in strategic accounts and geo-locations, across On-Trade and Off-Trade channels.

Commercial Brand Strategic Implementation

• Set SMART objectives based on brand cycle plans.
• Translate brand strategies into commercial standards and tactical guidelines.
• Adjust plans and budgets based on market dynamics and competitor activity.
• Measure ROI and execution run rate using commercial data.
• Support brand activations and merchandising strategies.
• Maintain weekly trackers for on-trade and off-trade plans.

Brand Execution Excellence

• Analyze trade data to tailor executions.
• Build brand equity through world-class execution and channel-specific tools.
• Ensure availability, visibility, POS, and consumer experience.
• Plan and execute off-trade and on-trade visibility initiatives.

Relationship Management

• Maintain constant communication with internal and external stakeholders.
• Share trade insights and unlock opportunities in weekly commercial meetings.
• Build strong relationships with the commercial team and support planned activities.
• Assist with key trade relationships.

Brand Management & Reporting

• Manage annual budget planning and monthly tracking for the region.
• Allocate budgets with KPIs and ROI expectations.
• Report on trade, commercial, and competitor activity.
• Analyze data sources (e.g., Data Orbis, QlikView) for insights and solutions.

POSM, Promo Material & Event Support

• Capture POSM by account and quantity.
• Audit event POSM quarterly with stakeholders.

• Relevant 3-year qualification (preferred).
• Minimum 5 years’experience (liquor industry experience advantageous).
• Proficiency in MS Excel, Word, and PowerPoint.
• Excellent communication and problem-solving skills.
• Strong interpersonal skills and ability to work independently.